True to life insights

From true to life behaviours.

Case Studies

About Us

We give companies holistic understandings of their customers, products, and brand.

We are founded on accuracy, efficiency, and effectiveness. We deliver true-to-life insights that inform decisions and strategies for the future of your business.

About us Our Approach

Consumer insights

Data collection

Graphic Design

Iterative design

Case Studies

Take a look at our latest projects which transformed our clients product thanks to our trusted process.

View All

Blas y Tir Project

  • Competitor Comparisons
  • Design Guidelines
  • Rebrand

Read about how we helped protected food name producer, Puffin Produce, improve their Blas y Tir range packaging design by providing in-context Actionable Design Insights.

Read More

PaperSeal® Project

  • New Product
  • Product Impact
  • Usage Guidelines

Read about how we helped one of the biggest names in the FMCG packaging industry gain insights into a new paper-based packaging range in the red-meat category.

Read More

Rugged Nature Project

  • Design Guidelines
  • First Impressions
  • In-Home Testing

Read how we helped an all-natural men’s grooming company gain insights into their products’ unboxing and packaging experience from online purchases.

Read More

Our Approach

Using our state-of-the-art facilities and rigorous research processes, we can help you make confident decisions, minimise risk, and maximise your sales and brand potential.

Read More

1. Consultation

We start by getting to know you, your values, goals, and ambitions.

2. Project Design

Based on our PhD-backed research framework, we will work closely with your team to build a study that addresses all of your ‘unknowns’.

3. Data Collection & Analysis

Based on our PhD-backed framework, we collect and analyse multiple streams of data.

4. Actionable Insights

In-depth Actionable Insights are compiled and delivered to your team, giving you a holistic understanding of your product and evidenced steps forward.

Trusted by Clients

The [Real World User Insights] allowed us to test our new packaging designs with consumers in a close to real life environment. The valuable feedback provided evidence for us to take to retailers about the shelf standout of our new packaging.

Huw Thomas, Managing Director

Puffin Produce

Supported By

Ready to begin your journey?