Traditional user-testing is conducted out of context and does not produce true-to-life results. Using our state-of-the-art simulated space, we are able to recreate virtually any physical environment. Our research puts your customers in a realistic retail environment to extract accurate reactions and purchase habits without requiring access to real retail spaces.
Our PhD-developed research methodology efficiently and effectively collects a diverse range of data. This provides in-depth and holistic understandings of customer decision-making processes and perceptions of products.
Real world testing leads to real world advantages. This simulated space combines the benefits of both traditional lab environments and real-life testing.
Not only are true-to-life results our priority, but we have also developed an efficient system to maximise multiple streams of data collection. Our unique approach to data collection provides a multifaceted understanding of your customers’ perceptions and decision-making process.
Discover WHAT decisions your customers are making.
Discover WHY they’re making these choices.
Discover WHERE your customers are looking and what holds their attention.
Through scientifically evidenced insights, we help you make informed decisions.
At Consumer Insights Lab, we are dedicated to taking your business forward. To achieve this, we offer additional services that can be integrated into our fully customisable insights studies.
To further support your product development, we offer in-house design adjustments as well as trusted design agencies we outsource to for larger design needs.
The iterative design service is a cyclical process of insights generation and design refinement. We start by generating Actionable Insights for your product, then we improve its design based on our design insights. Each new design iteration will be tested and adjusted until we formulate a design with the highest chance of success.
We collect genuine first-reactions to show you how your customers interact with and feel about their online purchases.
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Online or in-person, we conduct rigorous interviews and focus groups to extract in-depth insights from your customers.
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