Our Approach

How do we do it?

Using our unique facilities and research methodologies, we capture the most in-depth and true-to-life consumer insights.

Our end-to-end solutions provide you with the most relevant and robust Actionable Insights to help you make the right decisions for your products and brand’s future.

 

CONSULTATION | PROJECT DESIGN | DATA COLLECTION | DATA ANALYSIS | ACTIONABLE INSIGHTS

1. Consultation

 

With our specialist research team, we start by getting to know your business, its values, goals, and ambitions. By understanding what you want and where you want to go, we can determine how we can help you move forward.

2. Project design

 

Based on the ‘unknowns’ identified in the Consultation, we design a study best suited for your insights needs.

 

Working closely with you, we custom build a project to extract the most relevant insights. The project design will allow us to collect a diverse range of data to provide you with the most holistic understanding of your customers, products, and brand.

3. Data Collection and Analysis

 

Using our unique approach, we maximise data collection to gain a multifaceted understanding of your customer’s decisions and preferences. We then thoroughly analyse and review how the diverse streams of data sets interact and correspond with each other. We then meticulously extract the most relevant and impactful Actionable Insights to help your team confidently make decisions for your product and brand’s future.

4. Actionable Insights

 

We’ll walk you through the in-depth analysis of your customer’s buying decisions and the carefully selected Actionable Insights. These insights are compiled and delivered to your team, giving you a full understanding of your product and evidenced steps forward.

The data we collect

Quantitive

Discover WHAT decisions your customers are making through a number of in-context and post-context data collection steams.

Qualitative

Discover WHY they’re making these choices through in-depth qualitative questioning.

Eye Tracking

Discover WHERE your customers are looking and what holds their attention.

Our Services

Whether your product is seen in-store, online, or both, we will custom build a study to give you the most robust insights from the most true-to-life customer responses.

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Case Studies

See our approach in action

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Blas y Tir Project

  • Competitor Comparisons
  • Design Guidelines
  • Rebrand

Read about how we helped protected food name producer, Puffin Produce, improve their Blas y Tir range packaging design by providing in-context Actionable Design Insights.

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PaperSeal® Project

  • New Product
  • Product Impact
  • Usage Guidelines

Read about how we helped one of the biggest names in the FMCG packaging industry gain insights into a new paper-based packaging range in the red-meat category.

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Rugged Nature Project

  • Design Guidelines
  • First Impressions
  • In-Home Testing

Read how we helped an all-natural men’s grooming company gain insights into their products’ unboxing and packaging experience from online purchases.

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Ready to begin your journey?