The Real World User Insights service equipped Puffin Produce with insights into new, original, and competitor packaging design performance.
This study informed graphic design decisions implemented in the final Blas y Tir packaging design.
Puffin Produce were redesigning their Blas y Tir range packaging. They wanted to understand consumer perceptions and preferences of the new pack design compared to the original and market competitors. This product is sold both in-store and online, so for this this study we conducted user-tests in both a simulated supermarket environment as well as an online desktop format.
The original Blas y Tir pack design emphasises the brand and product’s origins – Wales. It was important for Puffin Produce to update the brand but keep the product origin as a strong part the new design.
Live data collected as customers ‘shopped’ in the supermarket to help us understand design performance of Blas y Tir’s new, original, and competitor packaging designs.
Through this study, we discovered key design insights to improve the new pack design, as well as the general performance of the new pack compared to the original design and competitors. These insights were taken forward to improve the final design before launch.
“The [Real World User Insights] allowed us to test our new packaging designs with consumers in a close to real life environment which otherwise wouldn’t have been possible. The valuable feedback provided evidence for us to take to retailers about the shelf standout of our new packaging.”
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