Case Study

PaperSeal® Project

  • New Product
  • Product Impact
  • Usage Guidelines

This project provided Graphic Packaging International and ABP Food Groups with insights into buyer perception and acceptance of the new PaperSeal® tray in the red-meat category.

 

The Real World User Insights service provided Graphic Packaging and ABP with insights into new product performance, impact, and usage guidelines for the PaperSeal® tray.

The Brief

Graphic Packaging International were launching a new product packaging option.

 

PaperSeal® is a paper-based tray, and GPI wanted to understand consumer perceptions and acceptance of this new pack in the red meat category.

 

We divided the study into three sections to gain insights in the following design features: material acceptance, colour preference, and graphic intervention awareness.

1. Material: Paper vs Plastic

 

Part One of this study gained insights into customer acceptance and preference of the PaperSeal® tray as an alternative material to standard plastic PET trays.

2. Colour: Print Finishes

 

Part Two of this study determined consumer preferences and associations to different print finishes on PaperSeal® trays.

3. Graphic Interventions: Sustainability Cues

 

Part Three this study determined which sustainability cues are the most relevant to consumers when shopping for red meat.

Other Case Studies

View All

Blas y Tir Project

  • Competitor Comparisons
  • Design Guidelines
  • Rebrand

Read about how we helped protected food name producer, Puffin Produce, improve their Blas y Tir range packaging design by providing in-context Actionable Design Insights.

Read More

Rugged Nature Project

  • Design Guidelines
  • First Impressions
  • In-Home Testing

Read how we helped an all-natural men’s grooming company gain insights into their products’ unboxing and packaging experience from online purchases.

Read More