Case Study

PaperSeal® Project

  • New Product
  • Product Impact
  • Usage Guidelines

This project provided Graphic Packaging International and ABP Food Groups with insights into buyer perception and acceptance of the new PaperSeal® tray in the red-meat category.

 

The Real World User Insights service provided Graphic Packaging and ABP with insights into new product performance, impact, and usage guidelines for the PaperSeal® tray.

The Brief

Graphic Packaging International were launching a new product packaging option.

 

PaperSeal® is a paper-based tray, and GPI wanted to understand consumer perceptions and acceptance of this new pack in the red meat category.

 

We divided the study into three sections to gain insights in the following design features: material acceptance, colour preference, and graphic intervention awareness.

1. Material: Paper vs Plastic

 

Part One of this study gained insights into customer acceptance and preference of the PaperSeal® tray as an alternative material to standard plastic PET trays.

2. Colour: Print Finishes

 

Part Two of this study determined consumer preferences and associations to different print finishes on PaperSeal® trays.

3. Graphic Interventions: Sustainability Cues

 

Part Three this study determined which sustainability cues are the most relevant to consumers when shopping for red meat.

What they say

“The data we received from The Consumer Insights Lab gave us valuable insights into consumer perceptions of an important new packaging format. These insights not only assisted with our design development but provided valuable evidence of consumer acceptance that we were able to share with prospects.”


Jane McLaughlin
Global Content Marketing Manager

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